Incorporate your logo into the lower right side of every video. Keep it there the entire time. Social media videos should have your most important movement or text block first. Don’t build up a piece of content to a climax. Climax and then wind down.
Always tell the viewer exactly what you want them to do (and be specific)! i.e. “Call us for a pain free phone consultation.”, “Email us for a free review of your auto policy.” “Talk to our lawyers about your landlord’s responsibilities to you!” – Whatever the content of the video, address it specifically and head on and then have a specific call to action.
Limit social feed videos to 30 seconds and include a link to longer videos or informative text pages in your post. If you can get a potential client off social media and into your own website, you will have a lot more opportunities to collect their information and convert them. So put the same strong calls to action in your post text and promise potential clients that if they’ll just click over to your website, all their free legal information dreams will come true!
Don’t let perfection get in the way of production. Even if it’s you holding your own phone, produce-produce-produce! Never forget that every single day, you posses the answer to a legal question that one of your potential clients has. If they don’t know that you know what they need to know, they won’t know to call yo — you!
Know your #hashtags. If you don’t already have a large social following understand that #hashtags are how people will find you for free. Hashtags are today’s search strings. They are what potential clients use to find relevant information within social media. Post as many meaningful hashtags as you can with every video post you create. If you’re not doing this, you’re wasting a lot more of your time and not growing your potential client pool as fast as you should.
